When speaking of design on the Balkans, the usual reaction to the topic ranges from embarrassment to bewilderment to a smile. Until recently we were surprised at the growing interest of large-scale design platforms into the region. With its fifth edition, Sofia Design Week counteracts the skepticism and scant availability of information by putting you live in contact with the new wave of Balkan designers. Here and now Bulgarians, Romanians, Turks, Greeks, Serbs, Kosovars, Slovenians, Albanians, Montenegrins, Croatians, Macedonians, Bosnians and Herzegovians are creating a surprisingly interesting, different and potentially characteristic design.
Here, on the Balkans, East meets West, communism meets capitalism, and the desire for material things meets the aspirations for spirituality. In this controversial and dynamic context, a new breed of artists has emerged. They harbor a particular kind of sensitivity and form parts of the puzzle to our cultural identity through design. What's more, they successfully counteract the global tendency towards unified cultural products.
Sofia Design Week 2013 launches discussions about Balkan design. Their main objective is to initiate creative exchange between the Balkan countries and to facilitate a more tangible presence of projects from the region onto the world map.
Sofia Design Week maintains loyalty to its mission to present good examples of design from across the board. However, this time we will enrich our selection with a focus on work from the Balkans.
Article by ONE Magazine/Bulgaria
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