MTV AS A ROLE MODEL
Known mostly as a world famous music television, MTV has also a different side, which the company has been trying to promote through a range of events and sustainable causes. One of its most recent and popular initiatives is a website targeting to create awareness and action on different, worldwide environmental and social problems. The ACT website, part of MTV's social and sustainable identity, represents its responsibility towards not just the global community, but also its very own employees and partners.
This new and remarkable direction has been incorporated in some of its worldwide headquarters. Through work spaces designed to aspire comfort and shapes inspired by nature, MTV's headquarter in Berlin is a remarkable piece of art and sustainability.
Having that in mind and after a long research and test of ideas, I came up with a visual proposal for the London's based MTV headquarter social hub. I wanted to create a small, isolated and peaceful environment, where people could just simply relax and enjoy their brake. My goal has been to bring people closer to the nature,because only when we are able to lay freely on the grass, under a tree or rest our body on huge pillow just as at home, we could feel entirely relaxed and truly happy.
Through incorporating warm and shiny colors, grass carpets and wall lights imitating windows letting through the sunlight, I wanted to make the employees feel as they have been taken away the typical office environment and have been transferred in a natural wonderland. Giving them the choice to lay on the grass just as if being in the park or simply enjoy the soft touch of pillows and furniture, I aim to give them the ultimate experience of being in peace with themselves and enjoy their place of work.
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